6 of 10 findings sit on the path to signing up. 3 are quick fixes.
You told us one new signup is worth $120.
Fixing these pays for itself if it wins you one additional signup. Not one a month. One.
With your traffic numbers
7,832 visitors a month do not complete the action today.
2%If you recover 2% of them: $18,797 a month.
5%If you recover 5% of them: $46,992 a month.
10%If you recover 10% of them: $93,984 a month.
The recovery share is an assumption you set, not a prediction we make.
Sample inputs. acme-saas.com is a fictional site. Its owner told us a signup is worth $120, with 8,000 visits a month and a 2.1% signup rate. Your report uses the numbers you give at checkout.
Issues Summary
Top priority fixes
Ranked the way the PDF ranks them: findings on the path to the success action first, then severity, then the quickest fix.
01
Primary CTA button too small for mobile touch targetsMOB-01
On the path to signupQuick fix
02
Missing visible focus indicators on interactive elementsACC-02
On the path to signupQuick fix
03
Visual hierarchy unclear between primary and secondary actionsVIS-02
On the path to signup
04
Registration form shows eight fields at onceINT-01
On the path to signup
05
No feedback while the signup form submitsFB-01
On the path to signupQuick fix
Detailed Findings
CriticalMobile & PerformanceMOB-01
Primary CTA button too small for mobile touch targets
The main call-to-action button has a touch target of 32x32 pixels, below the 44x44 pixel minimum for touch. Mis-taps on the one button that starts the signup are the most expensive kind.
Affected elements
.hero-cta-button
.signup-btn
Recommendation
Increase button padding to reach at least a 44x44px touch target: min-height: 44px and padding: 12px 24px. Keep at least 8px between adjacent tap targets.
ImpactBlocks the task for the visitors it affects
Effort
Quick fix
HighVisual & Data DesignVIS-02
Visual hierarchy unclear between primary and secondary actions
The secondary "Learn More" button has the same visual weight as the primary "Start Free Trial" button: similar color, size and position. Nothing tells the visitor which action the page wants.
Affected elements
.btn-primary
.btn-secondary
.cta-container
Recommendation
Give the primary CTA the strongest contrast and size on the page; render secondary actions as text links or outline buttons so one action clearly leads.
ImpactMakes the task noticeably harder
Effort
Medium
HighInteraction PatternsINT-01
Registration form shows eight fields at once
The signup form asks for eight inputs on a single screen before the visitor has seen any value. Long first forms are where signup flows lose the most people.
HighAccessibility & EthicsACC-02
Missing visible focus indicators on interactive elements
Buttons and links show no focus state when reached with the keyboard: the default outline was removed and nothing replaced it. Keyboard users cannot tell where they are, including inside the signup form.
MediumAccessibility & EthicsACC-01
Body text contrast fails WCAG AA
Gray text (#999999) on a white background has a contrast ratio of 2.85:1. WCAG AA requires 4.5:1 for normal text and 3:1 for large text.
MediumFoundations & PsychologyFND-24
Twelve top-level navigation items
The main navigation lists twelve items of equal weight. Decision time grows with the number of equally weighted choices, and the items that matter for signup do not stand out.
LowConsistency & StandardsSTD-04
Hero headline uses product jargon instead of a benefit
The headline "Next-Gen ML-Powered Analytics Platform" describes the technology in the vendor's words, not what the visitor gets from it.
MediumFeedback & System StatusFB-01
No feedback while the signup form submits
After pressing Submit nothing changes on screen until the response arrives. Visitors press again, which creates duplicate submissions, or assume the form is broken and leave.
LowError Prevention & RecoveryERR-04
Form errors say what is wrong, not how to fix it
A rejected password shows "Invalid password" with no hint of the rule that failed. The visitor has to guess, and each guess is another round trip.
LowMobile & PerformanceMOB-10
Hero image is a 2.4 MB PNG
The hero image is delivered as a 2.4 MB PNG at one size for every screen. On a mobile connection the headline and CTA render before the image finishes, and the layout shifts when it lands.
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